6 Simple Do’s and Don’ts of User Generated Content

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User-generated content has become an important part of the marketing strategy nowadays. It is a wonderful way for making the bond stronger between your customers and brand if implemented in a right manner.

In addition, it assists in realizing the members that they are being heard by the company. Moreover, it will increase the organic traffic and assists your brand to collect invaluable exposure.

Along with incredible benefits, there are lots of risks involved with the user-generated content. In this article, we will tell you about 6 simple do’s and don’ts of user-generated content.

First, have a look at the do’s while successfully integrating fan content that is mentioned below:

Make it easier for fans to participate

Always try to keep the rules of your campaign simple. If you limit the number of hashtags to one or more, then the fans will be encouraged to participate and interact more with your brand.

Putting more number of hashtags can affect the customers’ creativity and passion that you are looking to display ultimately. Also, never forget to stay ahead of time by ensuring no one can use the similar hashtag.

The freelance writers on this platform are experienced and understand the importance of creating a user-generated hashtag.

Repurpose user-generated Content

You are missing an incredible opportunity if you are not capturing and featuring the user-generated content regarding your products or services.

According to the recent market research, the friends are trusted heavily by the fans over brands.

When the fan posts are displayed by the clients on the homepage, it promotes the engagement and minimizes the chances of negative comments on the social media.

Create excitement

Always inspire the users to share content by building buzz for your campaign prior to time as compared to doing it while launching the campaign and wait for content.

However, make sure to create a unique type of campaign that can immediately make the users interested.

Just post your order and select one of the writers who is suitable for your task. It is very simple to get your work done on this platform. Trust me!

Now, we will talk about don’ts of the user-generated platform. We have mentioned all of them in detail:

Never share private content publicly

There are two categories in the social media, i.e. public and private networks. The networks like Facebook Public Topics, YouTube, Twitter, and Flickr are the public accounts where the posts of the users can appear publicly available to anyone.

On the other hand, the majority of the Facebook accounts is private network where the data of the users, such as messages stay protected. You should never copy the posts from the private network and publish them publicly.

If you are sure about the authenticity of the content, then asks the person whose content is prior to republishing.

Don’t ask for free content

There are lots of people who love to create a crafting content on the social media. However, you should never ask the artists who make their livelihood from this to give the content for free to your brand.

It is much better to hire a professional writer instead of stealing a piece of content online. It is much simpler than just copying and republishing other’s work.

Don’t be spammy

Never send high volumes of the same kind of messages as it will you look like a spammer. Also, ensure that your communications don’t spam or it will likely to be ignored by the people.

Check out the extensive list of email marketing words that will result in making your email looks spammy. Remove all these words from the subject lines and body texts.


In conclusion, there are lots of other things that you require to keep in mind regarding user-generated content. However, following these do and don’ts will surely make your work easy.

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Paul Tomaszewski is a science & tech writer as well as a programmer and entrepreneur. He is the founder and editor-in-chief of CosmoBC. He has a degree in computer science from John Abbott College, a bachelor's degree in technology from the Memorial University of Newfoundland, and completed some business and economics classes at Concordia University in Montreal. While in college he was the vice-president of the Astronomy Club. In his spare time he is an amateur astronomer and enjoys reading or watching science-fiction. You can follow him on LinkedIn and Twitter.

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