Must-Read Books for New Tech Companies

Books Library

This article was researched and created by Where The Trade Buys, a UK based leading printing company who offer offset book printing services.

Whether you’re thinking of starting up your own tech company, or you want to progress your current company to the next stage, there’s so many resources available to you. The most powerful of these has been a strong source for countless years; books!

Giving first-hand experience, insightful comments, and business tricks and tips, these books are your go-to source for reliable information to back your business up with. Come with us as we take you through the virtual shelves of our business library!

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

This book acts as a forecast for the next 30 years in the tech industry. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Author Kevin Kelly investigates a broad range of tech advancements, from home to work and everything in between. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

How Google Works

As a business success story, they don’t come much bigger than Google!

Written by Google executives, Eric Schmidt and Jonathan Rosenberg, this volume will offer expert advice with an inside view on Google’s own business strategies, including how to make a workplace thrive. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Networking Like a Pro

Networking Like a Pro is a stand-out book on this list as it is specifically for new starters in the tech sector. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Networking is critical to your success. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Lean Start-Up

Eric Ries has written the first steps for you, so make sure to heed his advice! This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. This book is essential to anyone who wants to remain innovative as their company picks up momentum.

Your One Word

With a biotech company started and sold by 19 years of age, Evan Carmichael is certainly a businessman to admire. Your One Word helps new entrepreneurs analyse their businesses, verify their aims and unlock their potential. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

The Upstarts

The Upstarts brings a collection of real-life examples and practical offerings to the table. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

Want to be like them? This fascinating read will show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?

Conscious Capitalism

Have you heard the argument put forth by author Raj Sisodia and Whole Foods CEO John Mackey? Capitalism can benefit everyone — employees and the planet as much as shareholders and employers.

Knowing how to treat those around you is key to a good business. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Being conscious of how your company can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.

The Industries of the Future

Any tech business thrives on staying ahead, so if you want to learn from the best, read this book by Alec Ross. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

You may know Alec Ross’ name, as he was the senior advisor for innovation to Hilary Clinton. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

Bold: How to Go Big, Create Wealth and Impact the World

This next book by Peter Diamandis and Steven Kotler functions as a three-part how-to guide that no tech entrepreneur should miss out on. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

The second part offers up advice from such business icons as Richard Branson, before heading into the third and final section. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

Be sure to look through these amazing reads to get your start-up business going in the right direction.


John Hannen has worked in online marketing for a number of years, covering a variety of industries.

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