• Jewelry Business
    Marketing

    Advertising Your Jewelry Business: The 4 Best Ways

    One of the greatest things about running your own jewelry business, or any business for that matter, is that you are your own boss. You are in charge; there's no one to tell you what to do. It's your business and because of that, it's you who gets to make all the important decisions. Of course, running a small business is no easy task. It's not just a case of launching your company, handing out a few business cards, and voila, instant success.

  • Social Media
    Marketing

    3 Tips for Boosting Your Social Media Presence

    Social media marketing is a practice we either feel incredibly confident doing or completely lost trying to navigate. While most of us can say we have some grasp on it, the actual best practices for boosting and propelling our brand on social media can be a tall task, and even the best marketers are endlessly still trying to keep their edge. Here are some of the best ways to refine your social media marketing strategy to increase your audience and sales. Focus On Images Perhaps one of the best tools you can use on social media is quality images and graphics. While an obvious tactic for visual platforms such as…

  • Online Marketing Strategies
    Marketing

    Use These Two Proven Ideas To Generate More Leads

    What is the best way to generate more sales leads? How can you find new customers to boost your business today? When thinking about how to generate more leads, some methods work far better than others. Two in particular that have stood the test of time are cold calling and the internet. Use cold calling to generate offline leads and your website to generate online leads.

  • Online Marketing Tablet
    Marketing

    Pieces of Wisdom from “The Princess Bride” for your Online Marketing Campaign

    Even though it would seem that the highly volatile and fast-paced world of online marketing and a whimsical, medieval tale of true love and high adventure would have little in common, looks can be deceiving. For most things in life, a close look at the classic film The Princess Bride will inevitably bring out valuable wisdom that is true from Texas to Tacoma, from Florida to Fresno.

  • Photo Marketing Facebook
    Marketing

    A Guide to Photo Marketing for Enhancing Your Brand

    People are visual creatures; ever wondered why there is strategic placement of products in retail stores, use of eye-catching fonts in advertisements, or glitz added to draw attention? This fact is essential in marketing: not only does the message need to be engaging and meaningful, the visual elements—be they video or photo—that accompany it must be interesting and contextual.

  • Beauty and the Business. Photo by Startup Stock Photos. License: CC BY 4.0.
    Management

    Beauty and the Business: How to Compete and Thrive in the Salon Industry

    The beauty industry is one of the most competitive work forces in America. Many beauty professionals fail to learn the business management aspect of their salons – and this has led to the beauty industry yielding the second highest failure rate of any industry. To truly succeed in the beauty industry, there are four important tips that every salon owner needs to understand before they undertake such a big enterprise. 1. Never forget about social media. Every small business owner knows that social media is pivotal to a fledgling company. But beauty businesses have even more to gain from social media. Since they offer an aesthetic, utilizing the visual aspect of online…

  • Mobile Phone Social Media
    Business Tools,  Logistics,  Marketing,  Online Business

    Outsource your Social Media Monitoring

    Savvy consumers are turning to social media to find products and research solutions more often every day. Businesses wishing to capitalize on the rapidly growing digital and social media trend are turning to professional call centers to monitor and respond to social media trends and inquiries. Technology is evolving at an ever increasing rate and with that rapid evolution of business processes comes changing landscape of marketing and advertising. For most of the last century advertising and marketing were dominated by the big three, print, radio and most recently television. Any business that wanted to grow and gain new customers turned to one flavor or another of one of these…