Customer acquisition is crucial for any small business or startup that wants to thrive in today’s world, and retention is just as important. While technologies like the internet have made small businesses more visible and competitive, it’s also taken away from the face-to-face nature of the customer experience. As the world grows more connected, it seems like people are actually drifting further apart in some senses. Nevertheless, the majority of the world’s business is done online. Attracting customers and retaining them in the digital era is dependant almost entirely on the internet and customers that you’ll never meet face to face. So how do you use technology to bolster customer…