When the natural world is so full of vibrant colors, it is natural that technology permitting web designers to almost abandon monochrome imagery in favor of vibrant colors closely emulates the same transition of the television of a few decades back. At the end of the day, web design is all about attracting eyeballs and then fulfilling the functionality in the most appealing and convenient way. When the World Wide Web is pulsating with distracting color can you blame web designers for going back to black and white imagery to cut through the clutter and make a statement of its own?
Unique and Improved Aesthetics
The colorful environment creates a possibility for black and white images to add to the appeal of the website with its unique contrast. Many a time, it becomes easier to appreciate the form and beauty of objects when there are no colors to distract. In fact stripping an image of its color creates a dramatic appeal that is quite impossible with a million colors at your disposal. It is universally accepted that the mere absence of color lends the subject a completely retro and classic look that immediately finds favor with a large audience that has had their eyes bedazzled with effervescent colors all the time.
A Powerful Suggestion of Professionalism
Since the use of black and white imagery is considered non-conformist in this day and age, there is always an assumption by visitors to the site that only people who are strongly committed to the idea behind the website would have the courage to swim against the tide. There is an inherent postulation that only persons with an enhanced sense of aesthetics and professionalism would dare to take such a non-conventional approach.
Minimalist Design for Superiority
In a world overtly dominated with color, it becomes quite simple to convey a minimalist look using monochrome imagery. Depending upon the industry the website can focus on a proper selection of black and white images that can create a singular and exclusive look that becomes instantly appealing. Because of the absence of colors, viewers tend to be naturally more curious and have a tendency to hunt for details to an extent they would have never attempted had they encountered a normal colored image, which had comparatively lesser dramatic appeal.
Messaging Without Any Distractions
Executed properly, the placement of black and white images can lead the visitors’ eyes to the contents of the website far more effectively as the viewers no longer have to contend with the confusion of colors. Sectors as diverse as jewelry, bath accessories, and even automobiles; have successfully used monochrome graphics. Most importantly, the BW treatment immediately lends the products a touch of sophistication that no amount of color detailing could have ever accomplished.
A Magnificent Shade Palette That’s Clean and Naturally Soothing
There exists an amazing palette of shades in the black and white family that can be used by web designers to work wonders. It is possible to convey a whole range of emotions, sophistication, sensuality, purity and class or even joy and poverty. There is always an appropriate shade of black or white to convey every emotion that the human mind is capable of conjuring. Providing superior natural contrast and the cleanest of touches, black and white templates can look really stunning without being distractive. Employed-carefully, black and white combinations can cut through the clutter, instantly draw attention to the website and work wonders for the stature of the contents.