Whether we realize it or not digital signage is all around us. From digital billboards, public transport signage, to digital displays at the grocery store or gas station, we are always exposed to tons of advertisement.
The digital media industry is growing quickly. In fact, 52% of Americans see at least one digital display per week and 70% at least once a month. Those numbers are expected to grow in the next few years. With the advancement in digital display technology the costs of installing such devices are decreasing, so soon we will be seeing a lot more of those, possibly more than traditional billboards.